Why We Chose a Non-Stimulant Approach for Endurance Training
Why We Chose a Non-Stimulant Approach for Endurance Training
If you look at most supplements marketed to athletes, stimulants are almost always front and centre.
Caffeine. “Energy blends.” Ingredients designed to make you feel something quickly.
That approach makes sense for short, high-intensity workouts. But for endurance training, it often creates more problems than it solves.
That’s why we chose to take a different path.
Stimulants aren’t the problem — context is
Stimulants themselves aren’t inherently bad. In the right context, they can be useful.
The issue is that endurance training is a very different environment to short, intense workouts.
Long runs, long rides, and extended training sessions place different demands on the body:
Energy needs to be steady, not spiky
Hydration and absorption matter more over time
Gut comfort becomes critical
Recovery and sleep still matter after the session ends
In that context, stimulant-heavy formulas often feel mismatched.
Why “more energy” isn’t always better
Many endurance athletes have experienced this pattern:
Feeling wired early in a session
A noticeable drop halfway through
Stomach discomfort as the session goes on
Poor sleep later that night
These aren’t signs of weak training — they’re often signs of a mismatch between the product and the session.
Endurance training rewards consistency. Anything that interferes with repeatable training tends to work against long-term progress.
Endurance is about inputs, not spikes
For long sessions, performance is less about creating a peak and more about supporting the system.
That means focusing on:
Hydration and electrolyte balance
Fuel delivery and absorption
Mental clarity without overstimulation
Reducing friction rather than adding intensity
A non-stimulant approach allows these inputs to do their job without competing signals.
Why we deliberately avoided stimulants
Choosing a non-stimulant approach wasn’t about being different for the sake of it.
It was about building something that:
Fits naturally into long sessions
Can be used repeatedly without side effects
Doesn’t force athletes to stack multiple products
Supports training, not just the start of it
Removing stimulants simplifies the experience. It makes the product easier to use, easier to tolerate, and easier to trust over time.
Still early, still learning
This approach is still in its early stages.
We’re pre-launch, gathering feedback, and refining based on how endurance athletes actually train — not how products are typically marketed.
That means listening first, adjusting second, and avoiding unnecessary complexity.
Following the process
If a non-stimulant, endurance-focused approach makes sense for how you train, you can join our early access list to follow progress and share feedback as we continue developing the product.
👉Join the waitlist
